One of the most difficult things about this venture is being able to make a good margin off the checklist.  In order to effectively do this I will need the suppliers of all the items to provide them at a relatively low price.  On the surface this may not seem like a smart idea to them but I think after some persuasion this can be done.  The biggest reason that I think suppliers would be willing to provide items at a relatively low cost is because of the convenience of my website to end users.  If there is a website that centralizes the entire move in process and easily allows incoming freshmen to choose through a variety of brands, these companies will want their products on the website.  Users are much more likely to choose certain brands and items on the simplified website rather than shopping online at ten different websites looking for certain items.

On the other hand in order for me to make a decent margin I won't have to charge extremely high markups.  I think if the website does well and companies see thats its attracting customers, they will provide these items at a low enough cost where I only need to mark it up slightly.  By providing not only low to medium range prices but also the convenience factor this venture has ability to attract lots of customers and get companies highly involved and motivated to participate.