After writing my last post, I began to think more about the segment and how many freshmen actually use websites that provide move in checklists to help break down and plan their move.  Because this type of information is not readily available on the internet, I decided to utilize my teammates and sent out a survey to my team's email listserv.  On the survey I inquired upon four different multiple choice questions:
             1.  Yes, I used an online checklist to plan my college move
             2.  No, I did not use an online checklist to plan my college move
             3.  I used a checklist to plan my college move but it was not online
             4.  I did not use any checklists to plan my  college move

In the end over 40 people responded to my survey with 48% answering that they used an online checklist to plan their college move and 24% saying they used a checklist that wasn't online.  These numbers definitely confirmed my hypothesis that the demand for move in checklists are there.  They make the entire process much easier.

I believe that in order for this type of website to succeed it has to have a very simple interface and be very user friendly.  It would be incredibly easy for new entrants to come in and copy this idea.  In order to stand out from competitors, the website would have to be the easiest to use.  Customers don't want to have to use difficult and complex websites that are confusing to navigate.  Simplicity is key.  Being able to create a website that provides easy access to checklists and different brands of items all while having a simplistic interface has the ability to really stand apart from competitors.